«ARY Zindagi» is a prominent Pakistani entertainment channel that has gained significant popularity in both Pakistan and among the South Asian diaspora worldwide. It is known for its diverse programming, catering to a wide audience with a variety of shows and content.

One of the key strengths of «ARY Zindagi» is its focus on high-quality dramas. The channel has aired several critically acclaimed and commercially successful series that have resonated with viewers. These dramas often explore themes of love, family, societal issues, and cultural nuances, providing engaging storylines and compelling characters.

In addition to dramas, «ARY Zindagi» also features a selection of reality shows, including talent competitions, cookery programs, and other formats that aim to entertain and engage viewers. These shows provide a platform for aspiring individuals to showcase their talents and connect with a wider audience.

«ARY Zindagi» also broadcasts a range of movies, both Pakistani and international, covering various genres such as action, romance, comedy, and drama. This diverse selection ensures there is something for every taste and preference.

The channel's programming is primarily in Urdu, the national language of Pakistan. This makes it easily accessible to a large segment of the Pakistani population, as well as to those who understand or are interested in learning the language. «ARY Zindagi» has played a role in promoting Pakistani culture and entertainment on a global stage, showcasing the country's talent and creativity to a wider audience.