«Che! (+4ch)» is a Russian federal television channel that broadcasts 4 hours ahead of Moscow time. The channel was launched on October 17, 2011, replacing DTV. Its broadcast schedule consists of original programs of its own production and popular Western and Russian series.
DTV channel underwent a major rebranding, changing its name to «Perets». Along with the brand, the program schedule has almost completely changed, with new formats appearing for domestic television. The presenters of the programs became stars of cinema, television and the Internet.
The key genre for the new channel is «reality» in all its forms, from real shows to series with real people. «Perets» will also feature action-packed shows with stars, sketch shows, satire, and television magazines about life in the capital and regions.
This season, the channel will launch 10 new programs. The flagship project is the reality show with Dmitry Nagiyev «Mama v zakone», in which 14 brides try to choose from 7 grooms and get the blessing of their mothers. «Perets» will feature not only well-known media personalities such as Dmitry Nagiyev, Mikhail Porechenkov, Bogdan Tito-mir and Alexander Revva, but also Internet stars: Maxim Golopolos-ov, host of popular YouTube video reviews «+100500», and Vladimir Vinogradov, who became famous throughout the Runet for his army stories.
«Today, television broadcasts too much anxiety, too much «seriousness», too little self-irony and an alternative view of what is happening around us. And, of course, self-censorship and «just in case». We don't consider our viewers «vegetables» and hope that «Perets» will be a great «food» for the mind, - says Dmitry Troitsky. - We want to make the first unserious channel for an adult audience who will be happy with entertainment with meaning, and not just want to «just laugh».
