«Prima COOL SK» is a Slovak television channel owned by the FTV Prima group, a prominent media company in the Czech Republic and Slovakia. Launched in 2011, the channel primarily targets a young adult demographic with a diverse programming schedule.

Movies are a significant part of «Prima COOL SK»'s lineup, featuring a mix of Hollywood blockbusters, international cinema, and Slovak films. The channel also broadcasts a variety of popular series, including both Slovak productions and international acquisitions, catering to a wide range of tastes within its target audience.

Beyond movies and series, «Prima COOL SK» offers a variety of entertainment programs, including reality shows, documentaries, and lifestyle programs. The channel's programming mix reflects the preferences and interests of its young adult viewers, providing a diverse and engaging viewing experience.

«Prima COOL SK» has become a popular choice for advertisers seeking to reach a younger audience in Slovakia. The channel's strong viewership and diverse programming make it an attractive platform for promoting products and services relevant to this demographic.

Overall, «Prima COOL SK» has established itself as a leading entertainment channel in Slovakia, catering to the viewing habits and preferences of a young adult audience. Its blend of movies, series, and entertainment programs, coupled with its strong brand recognition, has solidified its position within the Slovak media landscape.