Starting January 14, the “Promotion” TV channel will finally change its on-air graphics, the broadcaster’s press service announced.
“The new logo of the TV channel is a logical development of the corporate style, meeting modern standards and trends in television design. The updated version of the logo strengthens the image of movement by giving it direction and dynamics. At the same time, it is visually concise, which means it is more accessible for perception. The logo emphasizes the dynamic development of the TV channel in the digital era of the media industry,” representatives of MKR-Media, which includes the channel, note.
The corporate identity update will affect all on-air and off-air elements of the channel. In addition to the logo, new on-air intros, a service graphics package, social media solutions, and corporate identity are being introduced. Changes are also expected in the broadcast schedule: the focus will be on “modern classics” of television and content of its own production.
“The brand update symbolizes a new stage in the development of the TV channel. Today, we face a complex of tasks to strengthen the synergy effect, realize the potential in the field of creating authentic authorial projects, distribution and monetization of content in all areas of broadcasting, as well as entering new market segments,” the broadcaster’s release states.