«Asianet Middle East» is a prominent Malayalam-language television channel catering to the large Malayali diaspora in the Middle East. Based in Dubai, United Arab Emirates, the channel aims to connect viewers with their cultural roots and provide them with a platform for news, entertainment, and cultural programming in their native language.

The channel's programming encompasses a diverse range of genres, including news, entertainment, movies, drama series, reality shows, music, and cultural programs. It features a mix of original productions and content acquired from other Malayalam channels, ensuring a rich and varied viewing experience for its audience.

«Asianet Middle East» plays a significant role in bridging the cultural gap between Malayalis living abroad and their homeland. It serves as a source of information about current affairs in Kerala and around the world, providing viewers with a platform to stay connected with their community. The channel also showcases the vibrant culture and traditions of Kerala through its music, dance, and cultural programs.

The channel's popularity is attributed to its commitment to providing high-quality programming, its focus on relevant and engaging content, and its ability to connect with the unique needs and interests of the Malayali community in the Middle East. «Asianet Middle East» has become a vital source of entertainment, information, and cultural connection for Malayalis living abroad, keeping them connected to their heritage and fostering a sense of community.