«The Voice Bulgaria» is a popular singing competition reality television series that has captivated audiences in Bulgaria since its premiere in 2012 on bTV. It is the Bulgarian adaptation of the globally successful «The Voice» franchise, which has been adapted in numerous countries worldwide.

The show's format revolves around a panel of renowned music industry professionals, known as coaches, who evaluate aspiring singers during blind auditions. The coaches are only able to listen to the contestants' voices, not see them, and must decide whether or not to turn their chairs around to select them for their teams. Once the teams are formed, the coaches mentor and guide their singers through a series of challenges, culminating in a live grand finale where the winner is crowned.

«The Voice Bulgaria» has become a significant cultural phenomenon in Bulgaria, attracting a wide range of viewers who tune in to witness the journey of aspiring singers and enjoy the performances of both established and emerging artists. The show's success has led to the launch of several spin-offs, including «The Voice Kids Bulgaria» and «The Voice Senior Bulgaria», further expanding its reach and appeal.