These actions of the group are aimed at providing viewers with access to watch their favorite television products in HD quality. It should also become an additional incentive for domestic broadcasters and providers to invest in the development of the paid television market and to fully meet the needs of subscribers for high-quality content. Currently, for 1+1 media partners who adhere to the principles of fair business practices and timely fulfill agreements, the group offers the opportunity to broadcast these channels in their networks without paying additional royalties.
«The transition to HD is a logical step in bringing Ukrainian television to a higher level, and therefore we continue to gradually translate the group's channels into Full HD. The next in line is the children's channel PLUSPLUS, the launch of the HD version of which is planned for the second half of the year. I am confident that viewers will appreciate the new higher quality picture», − commented Yaroslav Pakholchuk, CEO of 1+1 media.