Today, HOT is the largest operator in its segment with the largest share of digital television subscribers.
In 2019, the ALTRU platform was officially launched, which includes 65 broadcast channels, as well as a large VOD archive. There are many Ukrainians living in Israel, so the ALTRU team pays great attention to the selection of Ukrainian channels. Importantly, among them are now the international versions of the TV channels "Ukraine" and NLO TV - Ukraine 1/Ukraine 2 and NLO TV 1/NLO TV 2.
Oleksandr Remezovsky, Director of the Paid Channels Distribution Department of "Media Group Ukraine": "In the six months of the Ukrainian channel package in Israel, we have gained an impressive number of subscribers. This is our joint achievement - the uniqueness of the platform and the breadth of our content - this is a combination of success for Ukrainian subscribers. And the distribution of languages, Ukrainian and Russian - 50/50, and the ability to choose the sound track - expands our target audience."
Ukraine 1/Ukraine 2 and NLO TV 1/NLO TV 2 are a package of Ukrainian channels with international rights for the whole world. The channels are presented in HD quality in 24/7 mode for all types of providers (analog, digital, satellite OTT operators, etc.). The channels are distinguished by thematic differentiation, and together they cover a wide range of audience interests.
Ukraine 1 is the best Ukrainian TV series, feature films, documentaries, social and news programs: TV series "The Singer", "The Clan of Jewelers", "On the Line of Life", "Lyalya", "Doctor Kovalchuk", scripted reality "Real Mysticism", "Agents of Justice", etc. Ukraine 2 - programs and shows: "Ukraine Speaks", "Mission: Beauty", "Mother-in-law or Daughter-in-law", "The Best Chef in the Village", etc.
NLO TV 1 is humorous TV series and entertainment programs ("How Style Was Tempered", "Super Cops", "Syshyshsho", "Mamahohohotala", etc.). NLO TV 2 - shows and programs with educational elements ("Clean Freaks", "Slobs", "Eurocheckin", etc.). Life hacks, unusual travels, experiments, seasoned with sharp humor, for the most demanding audience.
Yuriy Goldstein, Marketing Director of ALTRU: "We are very pleased with the cooperation with "Media Group Ukraine", which represents these channels in Israel. We hope that thousands of satisfied customers of the ALTRU platform will be joined by new ones who will find on our platform the content that they will not be able to watch anywhere else in Israel."
The ALTRU platform is a unique technological solution based on the HOT operator, which allows you to broadcast cable and Internet television on one receiver. HOT viewers can connect to the ALTRU portal through their receiver. In the HOT channel lineup, the ALTRU portal is on button 111. The archive of films, TV series and programs is updated every day. Depending on the rating, the number and quality of channels change.