Fubo is expanding its role as a major player in streaming aggregation by launching standalone premium subscription services. These services allow consumers to subscribe to select live and on-demand content without needing a base plan. The initial networks offered under this format include FanDuel Sports Network, formerly Bally Sports, NBA League Pass, and Paramount+ with Showtime.
While FanDuel Sports Network is still included in the Fubo Pro base plan, and NBA League Pass and Paramount+ are available as separate add-ons, consumers can now purchase them separately. Subscribers to any of these offerings will also receive Fubo Free, a bundle of nearly 200 free, ad-supported streaming television channels.
This launch is a key component of Fubo's “super aggregation strategy,” where the company aims to offer flexible content bundles at various price points within the Fubo ecosystem.
With rising consumer demand for a seamless streaming experience, Fubo is now offering three different channel plan tiers:
- Fubo Free
- Fubo Pro
- Fubo Elite
Fubo customers who subscribe to live linear subscription services will also enjoy unlimited cloud DVR and the ability to stream from multiple screens simultaneously.
“Consumers want flexible streaming options that lets them subscribe to only the content they want to watch,” said David Gandler, co-founder and CEO, Fubo, in a statement. “Our vision to be a Super Aggregator aims to give consumers a seamless way to access all of the content they love within the Fubo ecosystem and at appropriate price points. With the addition of standalone live and SVOD premium subscriptions, we believe offering multiple bundles, from skinny to fat, will put choice in the hands of our customers. This is what streaming should be.”
Fubo plans to announce the launch of additional standalone premium subscription services, both live linear and SVOD, in the future.
It is worth noting that Fubo has filed an antitrust lawsuit against Venu Sports, a joint venture owned by Fox, ESPN, and Warner Bros. Discovery. Venu Sports, initially slated to launch in fall 2024, is currently on hold after a judge issued a preliminary injunction preventing its launch.