French professional footballer Kylian Mbappé has joined forces with German electronics manufacturer Loewe Technology as a shareholder. This investment aims to strengthen Loewe's global presence, tap into new markets, and attract a younger, tech-savvy audience. While details about the investment's scope and financial aspects remain undisclosed, Mbappé expressed his enthusiasm for the collaboration.
"I’ve always been passionate about technology and innovation," stated Mbappé. "Loewe is a brand that stands for dedication, determination, performance, and authenticity – values that inspire me both on and off the pitch. I look forward to contributing to the brand’s next step and helping it achieve new successes, especially as it evolves to meet the demands of today’s customers."
Loewe intends to leverage Mbappé's investment to accelerate its global expansion strategy, particularly in regions like North America and Asia. The partnership is anticipated to spark new product innovations, with a focus on powerful, interactive home entertainment experiences tailored to modern lifestyles.
"We are delighted to have Kylian Mbappé join the Loewe family," said Aslan Khabliev, CEO of Loewe Technology. "His influence goes beyond sport and makes him an ideal partner to modernise our brand and appeal to a new generation of consumers. Together, we will combine our heritage in premium products with Kylian’s global appeal and drive impressive innovations that reflect both luxury and cutting-edge technology."
Beyond expanding Loewe's product portfolio and market reach, the collaboration will prioritize initiatives that promote technology accessibility for all, aligning with Mbappé's commitment to social causes. Loewe, headquartered in Kronach, Bavaria, was established in 1923 and manufactures "made in Germany" smart TVs and other TV and audio devices.
Mbappé's career path has seen him rise through the ranks from youth clubs to AS Monaco and then Paris Saint-Germain, where he became the club's all-time top scorer before transitioning to Real Madrid in the summer of 2024.