«NBC 12» is a television station licensed to Mobile, Alabama, serving the greater Mobile, Alabama-Pensacola, Florida, television market as an affiliate of the NBC television network. The station is owned by Hearst Television, a subsidiary of the Hearst Corporation. «NBC 12» broadcasts its digital signal on VHF channel 10, and operates on virtual channel 12 through PSIP.

The station’s studios are located on Broadcast Drive in Mobile, and its transmitter is located near Spanish Fort, Alabama. «NBC 12» is known for its local news coverage, providing viewers with the latest news, weather, and sports from across the Gulf Coast region. The station also airs a variety of popular NBC programming, including national news, primetime shows, and sporting events.

«NBC 12» prides itself on its commitment to serving the local community. The station is actively involved in various community outreach programs and initiatives.