«&TV» is a popular Indian entertainment channel owned and operated by Zee Entertainment Enterprises Limited. It was launched on 2nd March 2015 and has quickly become a popular destination for viewers seeking a diverse range of programming.

The channel is known for its unique blend of comedy, drama, and reality television shows, catering to a wide audience across India. Some of its popular programs include:

Comedy Shows: These shows often feature humorous situations, witty dialogues, and talented comedic actors. Examples include &TV's original productions like Bhabhi Ji Ghar Par Hai!, The Kapil Sharma Show, and &TV's other comedy shows. These shows often garner high viewership ratings, making «&TV» a leading destination for comedic entertainment in India.

Drama Series: «&TV» also broadcasts captivating drama series that explore complex characters, emotional journeys, and compelling storylines. These shows often delve into social issues and themes relevant to contemporary Indian society. Popular examples include &TV's original drama series, which have gained a loyal following among viewers.

Reality TV: «&TV» also features a selection of reality television shows that offer viewers a glimpse into the lives and experiences of real people. These shows often incorporate elements of competition, challenges, and personal growth, capturing the attention of viewers who enjoy a more authentic and unscripted format. Some popular reality shows on «&TV» include &TV's original reality shows.

«&TV»'s programming is widely available throughout India via cable and satellite television providers. The channel has also expanded its reach through online streaming services, allowing viewers to access its content on-demand and across various devices.

The channel's success is attributed to its commitment to delivering high-quality entertainment, catering to a diverse audience, and showcasing fresh and innovative programming that resonates with Indian viewers.