Starting November 1, 2024, Romanian subscribers of Vodafone TV and Vodafone TV+ will have access to three BBC-branded channels: BBC Earth, BBC First, and BBC News. This partnership between BBC Studios and Vodafone Romania signifies a multi-year agreement, ensuring these channels are included in Vodafone's basic package.

Bartosz Witak, General Manager for CEE at BBC Studios, expressed enthusiasm about expanding their reach in the Romanian market. “We are delighted to expand our reach on the Romanian market. It means that even more Romanian viewers will be able to experience the best of British storytelling and factual entertainment, while also having convenient access to some of the most reliable news reporting in the world. All that thanks to our great partners in Vodafone Romania, with whom we look forward to a long and fruitful collaboration,” he said.

Nedim Baytorun, Director of the Consumer Division at Vodafone Romania, highlighted their commitment to enhancing their customers' experience. “The addition of the BBC channels in our TV portfolio underscores our continuous commitment to enhance the experience we are offering our clients with our television service and OTT platform. By partnering with BBC Studios, we aim to provide our customers with access to high-quality productions, significantly enriching their viewing options with a diverse range of content, alongside the other channels already included in the TV grid,” he stated.

While BBC News will be broadcast in its original English language, BBC Earth and BBC First will be fully localized with Romanian subtitles.