As part of the IBC 2017 exhibition in Amsterdam, SES, in collaboration with the Fraunhofer HHI institute, offered visitors the opportunity to immerse themselves in the life of the city of Luxembourg. This was possible thanks to the live satellite transmission of 10K x 2K panoramic video content to the exhibition. The Fraunhofer HHI Omnicam-360 camera captured live scenes from the center of Luxembourg, which were then transmitted by the ASTRA 2E satellite at 28.2 degrees east longitude directly to the SES booth. Visitors watched the scenes live using Samsung VR headsets and felt like they were in the heart of the city, physically remaining at the event. This broadcast was essentially a demonstration of one of the ways VR technology can be used in the future. Last year, SES only offered VR viewing on record, but this year a complex technological process was organized in collaboration with several companies, which allowed visitors to the booth to fully appreciate the effect of presence. Ian Tiger, a specialist at SES, noted: "Live broadcasts in VR are still a very labor-intensive process that requires significant resources. But VR is becoming an increasingly important trend in the development of the industry, which means we need to start thinking about it today and making the appropriate predictions."