X, formerly known as Twitter, has unveiled a dedicated app for smart TVs, marking a significant step in the platform's evolution towards becoming a video-centric environment. The beta version of the app, which can currently be downloaded on several app stores, including those of Android TVs, LG, Amazon Fire TV, and Google TV, allows users to explore video content uploaded to X and initiate their own live streams.
"Paired with our upcoming Video Tab, this marks a massive leap forward in transforming X into a video-first platform and unlocking new opportunities for creators, advertisers, and our partners," announced the X engineering team in a social media post. This dedicated app signals Elon Musk's ambition to establish X as a formidable competitor to YouTube, leveraging the expansive reach of television screens to engage viewers.
With the introduction of the dedicated TV app, users can now access X's video content directly on their big screens, eliminating the need for casting from mobile devices. The platform is committed to expanding the availability of the app to additional platforms in the future, further broadening its accessibility and user base.