«Che!(+2ch)» is a Russian federal television channel that began broadcasting on October 17, 2011, replacing DTV. It is known for its original programming, which includes in-house programs, as well as popular Western and Russian series.
DTV channel underwent a major rebranding, changing its name to «PEREZ» and completely updating its programming. The new programming format includes formats that are new to Russian television, and the presenters have become stars of cinema, television, and the Internet.
«Forty-year-olds today are not the same as they used to be. This is a generation of people who were partying at raves in their youth, getting piercings, maybe even trying to alter their consciousness. Now they have settled down, had children, built houses. Their current physical age does not always correspond to their emotional age, they are still ready to party, but already virtually. And, of course, they actively use the Internet, where they find significantly more spicy content than what TV gives them today», - says Dmitry Troitsky, General Director of the «PEREZ» channel.
The key genre for the new channel is «reality» in all its forms, from real shows to series with real people. «PEREZ» will also feature action-packed programs with stars, sketch shows, satire, and television magazines about life in the capital and regions.
This season, the channel will launch 10 new programs at once. The flagship project is the reality show with Dmitry Nagiyev «Mama v zakone», in which 14 brides try to choose from 7 grooms and get the blessing of their mothers. Not only such well-known media personalities as Dmitry Nagiyev, Mikhail Porechenkov, Bogdan Titomir, and Alexander Revva will appear on «PEREZ» with their projects, but also Internet stars: Maxim Golopolosov, host of the popular YouTube video reviews «+100500», as well as Vladimir Vinogradov, who became famous throughout the Runet for his army stories.
«Today, television broadcasts too much anxiety, too much «seriousness», not enough self-irony and an alternative view of what is happening around. And, of course, self-censorship and «just in case». We don't consider our viewers «vegetables» and hope that «PEREZ» will be great «food» for the mind, - says Dmitry Troitsky. - We want to make the first unserious channel for an adult audience that will be happy with entertainment with meaning, and not just want to «laugh it off».
Broadcasting is 2 hours ahead of Moscow time.
