According to an analysis of the Netflix Engagement Report by Omdia, Korean and Spanish series are leading the pack in Netflix's non-English content. Korean shows now account for 8.71% of all non-English language content consumption on the platform, followed closely by Spanish-language content at 7.11%.
This popularity translates into a staggering 8.19 billion viewing hours for Korean content and 6.69 billion hours for Spanish shows, with 3.28 billion hours coming from Spain alone. In fact, Spanish language viewing hours on Netflix are more than double the combined viewing hours of French, German, and Portuguese content.
These figures demonstrate the growing global appetite for non-English original content. “Netflix has played a significant role in expanding the appetite for diverse content,” says Maria Rua Aguete, Senior Director of Media and Entertainment at Omdia. “In particular, Spanish content has gained worldwide popularity and is now associated with quality and engaging storytelling. Thanks to this shift and shows like Money Heist (La Casa de Papel) and more recently the film: Society of the Snow (La Sociedad de la Nieve); Spanish content is now reaching international audiences on an exceptional scale. It is successful globally and not only in Spanish speaking countries.”
Omdia's analysis also revealed that titles from Spain were the most popular Spanish-language content on Netflix, accounting for 49% of the platform's Spanish-language offerings. Following Spain were Colombia (19%) and Mexico (18%).
Among the top 10 most popular Spanish-language titles on Netflix, seven were from Spain, while three were Colombian:
- Berlin: Season 1 // Berlín: Temporada 1
- Society of the Snow // La sociedad de la nieve
- The Asunta Case: Limited Series // El caso Asunta: Miniserie
- Raising Voices: Season 1 // Ni una más: Temporada 1
- Pablo Escobar, el patrón del mal: Season 1 (Colombia)
- Wrong Side of the Tracks: Season 3 // Entrevías: Temporada 3
- Iron Reign: Season 1 // Mano de hierro: Temporada 1
- Pasión de Gavilanes: Season 1 (Colombia)
- Money Heist: Part 1 // La casa de papel: Parte 1
- Café con aroma de mujer: Season 1 (Colombia)
Source: Netflix
Omdia will present these figures at MIPCOM 2024, which is celebrating Spain as its Country of Honor.